"I have been working with Blue Frog for 4 years or more. In that time I have found them to be professional and always focused on real world return for marketing costs. They constantly measure, analyse and adjust to get the best results and have never over-promised and under-delivered."
About Blue Frog Marketing
We started our business - Blue Frog Marketing in 2001. From humble beginnings in the corner of our dining room, using a second hand computer, and with just one client, Nicole and I and our wonderful team have now helped over 500 clients achieve more than $2 billion in revenue growth.
The journey has had its challenges, but we've been fortunate to work with some amazing clients over that time, across every industry segment imaginable. From bricks and paving, to steel, financial services, health, manufacturing, farming, traffic management and many more.
Our first passion was strategic marketing, but we now advise clients in marketing and business ownership. What sets us apart from most consultants is our deep understanding of business owners with surveys that have had more than twelve thousand participants.
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I also have the privilege of helping business and community leaders share their stories as a ghostwriter.
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After publishing ten books on strategy, communication and marketing including my latest - Red Giraffe, people started asking for help with their books, so we now write in excess of 250,000 words a year for some awesome humans - family history, personal memoirs and of course business advice books. Our first client's book went to best seller status on not one but 8 categories in the USA recently.
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What does ghostwriting have to do with marketing? Well, the simple answer is it is all communication. Everything we do is about helping our clients communicate.
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Our mission is to help business owners achieve sustainable prosperity through our strategic services.
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Speaking of all things sustainable, we have a passion for the environment, and we support sustainable projects wherever possible. ​ Our purpose is to use our strategic expertise to help you create a flourishing, prosperous business. Aligning ourselves to this idea of flourishing,, whenever we begin working with a new client we also provide support for creating a flourishing environment by donating to the UN sustainable development goals. Specifically, Goal #13 - Climate Action, #14 Life Below Water and Goal #15 - Life on Land. We donate money and time to key projects including Rainforest Rescue and more recently, Landcare. We've also supported Turtle Rescue programs at the Coffs Coast Wildlife Sanctuary.
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I also deliver pro-bono workshops on business, marketing, communication and writing for various organisations including 6 Degrees, City of Coffs Harbour and Coffs Library.
508
Clients
12056
Number of business owners we have surveyed
$2b
Revenue growth
900+
Seminars
Volunteering to plant trees, remove weeds and assist with strategic planning on the Coffs Coast
10 Square Metres of
Rainforest Protected for each new client
SERVICES
"The Blue Frog Marketing team are the ultimate professionals in the marketing services they have provided us, from delivering ideas and concepts, right through to the execution. Nothing is ever a problem."
Running a business can be tough, but we can help. Blue Frog Marketing is a trusted strategy shop helping clients in Australia, New Zealand and the USA.
Our superpower is our ability to eliminate confusion and help you identify the right areas to focus on in your business. Our engagement usually starts with a comprehensive review of your marketing using our R.A.P.I.D benchmark or your business ownership skills across 8 specific areas or as we call
them - the 8 Rooms of Business. We also help leaders with our ghostwriting services.
Business Diagnostic
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A part of our initial engagement is a comprehensive business diagnostic, including several strategic sessions and a report that you can implement yourself, or with further assistance from our team, embed into your business across all operations.
Business Mentoring
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Do you need a sounding board? Someone who is great at listening and has wide experience in multiple industries? Take advantage of our strictly limited personal 1-2-1 Mentoring from our Founder. Service is available on application, and subject to availability and qualification criteria.
Market and Customer Research
The foundation of any great marketing program is understanding your market and customers. We can design and implement market and customer research for your business.
R.A.P.I.D. Workshop
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A great way to kickstart your new more professional and organised marketing program is to run a workshop with you and your team and create the outline of your marketing program.
Business Plan
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Using the 8 Rooms Diagnostic, we can develop a detailed and comprehensive business plan for you. Whether this is for expansion plans, your board or investors, this will be the clearest and most actionable plan you've ever had. Our proprietary 8 Rooms Model ensures an easy to follow, easy to apply plan.
Ghostwriting​
With 10 self-published books and several best sellers for clients, we write business books and personal and corporate memoirs for business and community leaders.
Marketing Plan
We can work with you to research and write a complete marketing plan for your business, with fully detailed execution plans, budgets, timing. Everything you need to take your marketing to the next level.
Outsourced Marketing Department
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Want the complete marketing solution. Then instead of employing someone, outsource it to us on retainer. We’ll take on the whole box and dice and be your marketing team.
Business Storytelling​
A powerful way to connect your business to customers by sharing stories. There are so many stories you can share about your business, your people, and how you go about servicing customers.
We can help you craft those stories so you can share them wherever or whenever you want.
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For one national business we interviewing over 70 leaders and wrote a national story that brought a disparate group of leaders together as one team.
THE TEAM
Hunter Leonard
Founder & CEO
Hunter is our Founder & CEO and works with clients on their business model, value propositions and strategic plans. He is also the best selling author of 10 books and has delivered over 800 presentations, keynotes and seminars to more than 50,000 business owners.
Hunter is also our ghost-writer having completed several books for business and community leaders.
Hunter also studied Environmental Science and Land Management at University, and his dream job was to be a ranger. Hence our connection
to sustainabilty and the environment.
Nicole Leonard
Director
Nicole is a co-founder and owner of Blue Frog Marketing and provides both project management and client support.
Nicole is our Chief Future Officer and is always creating the future of our business through her ability to envision big goals.
She has won National Awards in Marketing and is an Australian Champion Junior Leader. Her mission is to win another Australian Championship in another discipline.
Outside work, Nicole has given tens of thousands of hours of volunteering time supporting self-improvement and human rights and loves the Australian Bush and its wildlife.
CLIENTS
Testimonials
"Our experience at Austube Mills working with Blue Frog Marketing and Nicole, has been one of a genuine business partner that is extremely agile and very good at what they do. The ability of Nicole to respond to short and pressing deadlines, combined with the ability to deliver on often complex briefs with outside of the box solutions, is what makes them stand out from the rest.
Taking the time to understand our business and the industry we participate in, is another real point of difference that helps shortens the brief and ultimately the path to campaign and initiatives execution."
Geoff Cooke
Head of Sales – Austube Mills and Infrabuild Merchant Bar
Hunter recently spoke at our LinkedInLocal event in Coffs, and the feedback was glowing. I have also had the pleasure of attending a past workshop and reading the Red Giraffe. Hunter's knowledge of strategy, the challenges business owners face, and his understanding of the varying aspects of business are excellent. He can clearly and succinctly communicate this knowledge while asking the right questions and telling stories to make an audience think differently and more strategically.
Anna McAfee - Linkedin TM Trainer | Linkedin TM Strategy
"I highly recommend Hunter for any professional service he delivers. He is amazingly organised, efficient, effective, caring and diligent. It is a rare find these days to find someone with such traits. I thank Hunter for his support this far and his services are always welcomed."
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George Hawwa
"We first briefed Hunter in early 2010 to implement a formalised,
measurable and strategic marketing platform into our organisation.
Our expectations were very high and it is no overstatement to say they
have been utterly exceeded! Using a combination of smart technology
overlaid with a thorough understanding of our business strategy and
also process, Hunter has been instrumental in assisting us to embed
key marketing concepts into the minds of our contracted sales force
together with an active embracing of the
processes necessary to grow
the business.
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We remain impressed with the dedication of Hunter and his team
and look forward to our continued business association. I have no
hesitation in recommending Hunter Leonard.”
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Adrian Kitchin
“I engaged BlueFrog Marketing to conduct a survey of our major customers. They were able to explore and identify the key issues that should be canvassed, and produce valuable insights in his analysis of the results. In addition the process was conducted so professionally that it increased our standing with the customers. Blue Frog Marketing is a pleasure to work with and I look forward to engaging them again.”
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Andrew Tulloch​
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