Marketing &
Business Strategists
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30 minute meeting
Our story
We've been working with business owners around Australia since 2001, helping them develop their business and marketing strategies.
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Signing our first client agreement on a napkin and working from the corner of our living room, we've since worked with some amazing and inspirational clients.
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From family-owned mid-sized organisations to large blue-chip listed companies, we have been trusted to help build effective plans based on sound market understanding.
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Whilst it is easy to lose focus on trying the next new promotional idea, we have proven time and again that taking the time to get your strategy right will pay off in the long term.
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In fact, since 2001, our 500+ clients have grown by over $2 billion in revenue. Along the way we've won our share of awards, and released books and courses on marketing and strategy.
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Our work is underpinned by two clear and concise strategic models - the 5 Doors to Better Marketing, and the 8 Rooms to Better Business Ownership.
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5 Doors and 8 Rooms are not just a planning process, they are a philosophy about what it takes to build an effective marketing strategy, or a successful business strategy.
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Our help is available to you in the form of books, workshops and 1-2-1 advisory services.
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You can take advantage of a complimentary discussion to see how we can help you with your strategic or marketing challenges.
We've worked with some of our clients for over two decades, building a strong reputation and the trust of these individuals to help them navigate the changing needs of their market and their customers.
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For many clients, this has resulted in several strategic direction changes over the years. Marketing that was once focused on print advertising and promotion is now almost wholly executed through online channels.
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But for us, it isn't the channel that counts - it is the strategy.
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Great strategy is - as Max McKeown describes - the human attempt to reach a desirable end with available means.
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You have to understand the needs, wants, behaviours and attitudes of your customers. You need to be aware of what your competition is doing, and you must know your own strengths and weaknesses to find a sustainable place in the market in which you compete.
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As a business owner, you need skills in strategic planning, marketing, sales, money, quality, client service, people and you must be adaptable to change.
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If you'd like to discuss how we can help you, you can book a no-obligation discussion with our founder at any time.
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SERVICES
"The Blue Frog Marketing team are the ultimate professionals in the marketing services they have provided us, from delivering ideas and concepts, right through to the execution. Nothing is ever a problem."
5 Doors to Better Marketing
Our strategic marketing model has been proven over the last twenty five years. The philosophy is strategy before tactics, understanding before action. The model includes the following key steps which will result in both a marketing plan for your business, and a marketing system for your organisation where everyone is on the same page about what you stand for, who you service and what you are trying to achieve from your marketing activities.
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Research - understand your market, competition and customers
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Analysis - refine the data you have to understand your strengths, weaknesses and market opportunity.
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Plan - use the above information to decide on your market position, and set objectives and assess the available resources.
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Implement - pilot and rollout marketing communication programs in advertising, social media, email marketing, sponsorship, and the various other marketing channels available to you.
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Detect - measure everything and refine it over time to become better and better and more effective with your marketing.
8 Rooms to Better Business Ownership
Working on the business is the dream of most business owners. Unfortunately, they often get caught up in the day to day operations of their business. Often, this is because working on the business has never been defined.
Until now.
Over a decade we've surveyed over ten thousand business owners and found out there are just 8 key areas you need to spend time to become a better business owner who is able to work on the business.
The key is to know the 8 Rooms, and spend time and energy setting up systems and doing the correct activities in each of those rooms.
This analogy has proved to be both clear and inspiring to business owners in businesses of all sizes from six figure to eight figure turnover.
We've developed a strategic consulting process that examines each room in turn and then helps you develop a strategic plan for your business that will free you up to work on the business, not in it.
The 8 Rooms to Better Business Ownership are:
Strategy & Leadership - setting goals, making strategic plans and inspiring others to follow you on the journey.
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Marketing - understanding market, customer and competition.
Sales - getting in front of the right customer, and closing them.
Money - understanding the flow of money in and out of your business.
People - attracting and retaining effective staff and team members.
Quality - understanding your quality standard.
Client Service - knowing what to do when in serving customers to engage their loyalty and advocacy.
Adapting to change - having a weather eye and giving yourself time and space to adapt to change.
THE TEAM
Hunter Leonard
Founder & CEO
Hunter is our Founder & CEO and works with clients on their business model, value propositions and strategic plans. He is also the best selling author of 10 books and has delivered over 900 presentations, keynotes and seminars to more than 50,000 business owners.
Hunter is also our ghost-writer having completed several books for business and community leaders.
Hunter also studied Environmental Science and Land Management at University, and his dream job was to be a ranger. Hence our connection
to sustainabilty and the environment.
Nicole Leonard
Director
Nicole is a co-founder and owner of Blue Frog Marketing and provides both project management and client support.
Nicole is our Chief Future Officer and is always creating the future of our business through her ability to envision big goals.
She has won National Awards in Marketing and is an Australian Champion Junior Leader. Her mission is to win another Australian Championship in another discipline.
Outside work, Nicole has given tens of thousands of hours of volunteering time supporting self-improvement and human rights and loves the Australian Bush and its wildlife.
CLIENTS
CLIENTS
TESTIMONIALS
"Our experience at Austube Mills working with Blue Frog Marketing and Nicole, has been one of a genuine business partner that is extremely agile and very good at what they do. The ability of Nicole to respond to short and pressing deadlines, combined with the ability to deliver on often complex briefs with outside of the box solutions, is what makes them stand out from the rest.
Taking the time to understand our business and the industry we participate in, is another real point of difference that helps shortens the brief and ultimately the path to campaign and initiatives execution."
Geoff Cooke
Head of Sales – Austube Mills and Infrabuild Merchant Bar
"I highly recommend Hunter for any professional service he delivers. He is amazingly organised, efficient, effective, caring and diligent. It is a rare find these days to find someone with such traits. I thank Hunter for his support this far and his services are always welcomed."
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George Hawwa
“I engaged BlueFrog Marketing to conduct a survey of our major customers. They were able to explore and identify the key issues that should be canvassed, and produce valuable insights in his analysis of the results. In addition the process was conducted so professionally that it increased our standing with the customers. Blue Frog Marketing is a pleasure to work with and I look forward to engaging them again.”
Andrew Tulloch​
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