Client: Melbourne Brick
Clients Needs: With the retail market undergoing tough market conditions and a lack of marketing resources available, Melbourne Brick required a proactive strategic marketing approach to grow their business. Effective measurement tools were requested by the client to measure marketing activities in order to determine the exact strategy and product mix offered by Melbourne Brick.
Promotion: To launch an effective targeted consumer promotion campaign with a minimum marketing budget and advertising expenditure.
Key Issues: With increased competition and declining trade sales, the client was in need of a new business strategy to maintain their market share and sales.
Product: Introducing a new range of products and brand extensions to the product mix required the expert advice and services from the team at BlueFrog Marketing to ensure its success.