When engaged as your outsourced marketing department we first audit all your marketing activity to date – planned or unplanned, we seek to find out what has worked and what has not in the past.
We then initiate a program of research into your market, customers, competitors so we can proceed to analyse this data and your company to understand your relevant differentiated benefit and your best target audience. Following the first 3 steps of research, analyse and plan, we will then – if engaged – implement a 12 month marketing program. Finally, we measure all components of this program to deliver at the end of 12 months a more successful and effective marketing program than you’ve ever had before.
Marketing is a long term process and for some businesses true knowledge of the best marketing system may take some years, but the end result is a far more stable business that knows which marketing levers to pull to increase growth and performance over the competition in any market conditions.