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Customer Who? Lamb Who

On July 6, 2017, Posted by , in Uncategorized, With No Comments

[vc_row][vc_column width=”1/1″][vc_column_text] Today I’d like to share a recipe from my new book on marketing – GET YOUR MARKETING COOKING will be available very soon as prime photography is now complete and editing is well underway. The recipe is called Lamb Who? – I’m not sure why it is named…

Subtle Flavours are all you need!

On July 6, 2017, Posted by , in Uncategorized, With No Comments

[vc_row][vc_column width=”1/1″][vc_column_text] I don’t know if you’ve noticed in the last decade or so, but advertising and marketing seems to be getting louder and louder. NOTICE ME, BUY FROM ME!!!! Imagine you’re in a noisy crowd and you are trying to talk to a friend. You might need to shout…

5 signs you are wasting your marketing dollars

On July 3, 2017, Posted by , in Uncategorized, With No Comments

[vc_row][vc_column width=”1/1″][vc_column_text] There is plenty written on how to know if your marketing is working, but how do you know if you are wasting marketing dollars. And wouldn’t it be nice to know this before you spent it!! I might be a bit brutal in this article, so apologies in…

Get your marketing cooking!

On July 3, 2017, Posted by , in Uncategorized, With No Comments

[vc_row][vc_column width=”1/1″][vc_column_text] Two of my many passions in life are cooking and marketing. I am combining these two in my new book – currently in development – “Get your marketing cooking” In the book, I use many analogies about cooking to explain the strategic marketing process to business owners and…

Considering Self Publishing a book?

On July 3, 2017, Posted by , in Uncategorized, With No Comments

[vc_row][vc_column width=”1/1″][vc_column_text] 7 Tips and Tools from someone who’s done it. A friend asked me how I went about writing and publishing my own book. So I put some thoughts together for them. Here they are reproduced for the reader. I hope they are a useful guide for you. If…

Blue Frog Marketing and Silver & Wise in Sydney

On July 3, 2017, Posted by , in Uncategorized, With No Comments

[vc_row][vc_column width=”1/1″][vc_column_text] This week, we officially launched our Sydney expansion for both Blue Frog Marketing and Silver & Wise in Sydney. Our Sydney connection goes back a long way. In fact, 10 years before Blue Frog was launched. Nicole and I first decided on Blue Frog as the name of…

Who am I? What do I do? How can I help?

On May 6, 2017, Posted by , in Uncategorized, With No Comments

My name is Hunter Leonard; I’m a consultant with a specialty in marketing strategy. I help business owners get more high value customers. Over the past 16 years, I have benchmarked more than 1200 business owners on their marketing challenges. I’ve personally consulted to more than 50 of these businesses in…

Mentoring Packages

On October 21, 2016, Posted by , in Uncategorized, With No Comments

It’s long been our goal to democratise marketing. If you look at a dictionary on the meaning of this word, one unknown definition is to make accessible to everyone. We want all SME(small to medium enterprise) business owners to have access to high quality tools to plan, implement and measure…

Raising Dough – 21 Tips for Community Fundraising

On February 13, 2016, Posted by , in Uncategorized, With No Comments

Over the years, we’ve established a successful model of commercial/community partnerships for fundraising. This is not philanthropy – it is commercial arrangements at the community level. Anyone who has ever tried to raise money in community clubs will know it’s very hard. Asking people for sponsorship money – also not…

Satisfaction doesn’t mean referrals

On February 13, 2016, Posted by , in Uncategorized, With No Comments

The image above is one of my favourite Melbourne locations for coffee, and italian food. An institution in Melbourne since the 1960’s I tell everyone I know who visits Melbourne they must go there. And since Pelligrini’s haven’t changed their menu since the 1960’s they must be doing something right….