Category Archive for "Blog"

Service

Service – simple and friendly

I just recently returned from a family holiday to the North Island of New Zealand. Apart from being an awesome break, with some beautiful walks through natural bushland, hot water beaches, and some time with the family – one thing...
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Communication Breakdown

Communication Breakdown

One of the most important skills any business owner must have if they want to be successful with their marketing is the ability to communicate. Not just talk to people, staff, customers – but to be willing and competent at...
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Small Business Owners

Small Business Owners – Specialists who need to generalise

I’ve found an interesting dynamic in the last 15 years of running my own SME. In benchmarking the marketing practices of over 1000 small businesses, I found something very compelling in the behaviour of these business owners – they are...
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web

Website Conversion Tips

You spend time and money getting people (also called visitors or traffic) to your website. How do you get more of them buying from you? Website optimisation! Here’s our three top tactics for improving website optimisation. We recommend you focus…

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research

Research: DIY or not DIY?

New Google Consumer Surveys gives you data fast. We are getting used to online technologies revolutionizing the way we do things. From connecting and communicating, to finding information. Now it seems we can ‘crowd source’ or get customer input easily…

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