Ethics – the great downfall of business

In recent weeks, we heard the astounding news that VW had been deliberately circumventing emissions standards using technology. They hid it from the world, and we found out. Now they’ll pay a much higher price than if they’d invested in...
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Contexualise your Communication

I was driving up King St the other day, and there was this billboard. Not only couldn’t I work out what the brand was, but I couldn’t read the message – not the headline, not the subhead. Couldn’t work out...
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Take a good hard look at yourself FIFA

What we get out of life, is directly proportional to what we put into it. Never changes, never will. The alleged issues with key personnel in FIFA this week serve to remind us of the above rule. If you want...
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Service

Service – simple and friendly

I just recently returned from a family holiday to the North Island of New Zealand. Apart from being an awesome break, with some beautiful walks through natural bushland, hot water beaches, and some time with the family – one thing...
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Communication Breakdown

Communication Breakdown

One of the most important skills any business owner must have if they want to be successful with their marketing is the ability to communicate. Not just talk to people, staff, customers – but to be willing and competent at...
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Small Business Owners

Small Business Owners – Specialists who need to generalise

I’ve found an interesting dynamic in the last 15 years of running my own SME. In benchmarking the marketing practices of over 1000 small businesses, I found something very compelling in the behaviour of these business owners – they are...
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Who am I? What do I do? How can I help?

My name is Hunter Leonard; I’m a consultant with a specialty in marketing strategy. I help business owners get more high value customers. Over the past 16 years, I have benchmarked more than 1200 business owners on their marketing challenges. I’ve…

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Mentoring Packages

It’s long been our goal to democratise marketing. If you look at a dictionary on the meaning of this word, one unknown definition is to make accessible to everyone. We want all SME(small to medium enterprise) business owners to have…

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Raising Dough – 21 Tips for Community Fundraising

Over the years, we’ve established a successful model of commercial/community partnerships for fundraising. This is not philanthropy – it is commercial arrangements at the community level. Anyone who has ever tried to raise money in community clubs will know it’s…

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Satisfaction doesn’t mean referrals

The image above is one of my favourite Melbourne locations for coffee, and italian food. An institution in Melbourne since the 1960’s I tell everyone I know who visits Melbourne they must go there. And since Pelligrini’s haven’t changed their…

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