Is your marketing a money pit?

There was a fun movie in the mid 1980′s with Tom Hanks and Shelley Long – called the Money Pit – they’d bought a house and with every turn they found more things wrong that they had to spend money…

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Resisting the dark side of marketing

I’ve been a professional marketer for the best part of 25 years now, first in the pharmaceutical industry working on brands for osteoporosis, glaucoma and high blood pressure. And then with one of the world’s largest healthcare agencies with brands…

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What does a referral mean to you?

I’ve recently completed a couple of annual customer surveys for our clients – one in the financial services industry and another in the building market. In both cases, our clients received outstanding feedback from their customers on their products &…

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Communicate or Die

Over the past 15 years, we have surveyed hundreds of thousands of business owners on behalf of our clients, and in our own benchmarking. In fact Blue Frog Marketing has one of the largest every benchmarks of business owners and…

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The Dreaded Asterisk

I thinking of writing a new book, simply titled *, or maybe ‘conditions apply’. The case of Coles being stung by the ACCC in the past few days for advertising ‘freshly baked bread’ despite the fact it was partly cooked…

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What business owners really need

I’ve noticed an interesting trend over the last couple of years amongst business owners, which I wanted to share with you. At Blue Frog Marketing, we run the outsourced marketing department functions for a wide variety of clients in the…

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The Reality of Service

I recently attended one of my client’s annual conference on the Gold Coast followed by a fantastic weekend reunion with my best mates from the rock band at School – we did a gig for around 100 people at a…

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Website Conversion Tips

You spend time and money getting people (also called visitors or traffic) to your website. How do you get more of them buying from you? Website optimisation! Here’s our three top tactics for improving website optimisation. We recommend you focus…

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Research: DIY or not DIY?

New Google Consumer Surveys gives you data fast. We are getting used to online technologies revolutionizing the way we do things. From connecting and communicating, to finding information. Now it seems we can ‘crowd source’ or get customer input easily…

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