Asking the right questions?

With the surveys of over 10,000 business owners under our belt, we have a pretty good idea what the most common marketing challenges are. For most businesses, getting new customers is the number #1 challenge they face. Along with cashflow...
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The Human Touch – Secret to Small Business Success.

Before you get worried, I’m not suggesting you go around touching all your clients, suppliers and staff. But I read an article about the Small Business Festival today, and an opening speech by comedian Glynn Nicholas – check it out...
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Bringing Organisation to Marketing

The biggest lightbulb moment I’ve had in my 25 years of marketing was identifying that 90% of the costs in marketing was in the tactics, but 90% of the ability to influence your return on investment is in the strategy –...
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365 days of action!

Imagine you decided to walk the Camino in Spain. Initially, the journey would seem huge – walking 40 kilometres a day for 40 days in a row! But break it down day by day, and then hour by hour and...
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The Small Business Skills Gap

For many years I’ve spoken about a skills gap with SME business owners in the area of marketing. In today’s post I want to examine this issue a little more closely and cover some key areas where SME business owners need...
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On Trains and Marketing

Today I’m doing something a little different. I’m waiting at the Southern Cross Station in Melbourne. It’s a beautiful early autumn day – blue skies and sunshine. It’s 8.15am and I’ve just boarded the XPT to Sydney, arriving sometime this...
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7 Mistakes SME Owners make in their Marketing

In this short article, I examine the key mistakes we’ve found in over 15 years of consulting and present the solutions to each for the SME business owner out there. Hoping it will help you sort your marketing struggles… 1....
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The decline of responsibility

Let’s make something perfectly clear – if you run a business that sells products or services – you ARE responsible for them, and any and all communication from your company into the market, quality of the product, delivering on promises...
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What has CLEAN got to do with MARKETING?

Interesting question. A couple of years ago, I was invited to help a prospect with their marketing plan. They were in the manufacturing industry, based in an industrial area in outer Melbourne. The owners were interested in how they could grow...
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Hello! G’day!

I was recording a series of videos for my Marketing System the other day – the purpose being to introduce various parts of the RAPID Marketing Model that we use in our consultancy. After recording 6 videos in 45 minutes...
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