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Marketing Decision Pathway

On July 6, 2017, Posted by , in Uncategorized, With No Comments

[vc_row][vc_column width=”1/1″][vc_column_text] Many of you will know about our R.A.P.I.D Marketing Model. We’ve been using this simple five step model to plan, implement and measure better marketing strategies for our clients since 2001. And I’ve presented the model to over 10,000 business owners around Australia and New Zealand. It’s been…

Do you really care about your customers?

On July 6, 2017, Posted by , in Uncategorized, With No Comments

[vc_row][vc_column width=”1/1″][vc_column_text] It is an interesting question isn’t it? And to be honest I’m not sure that all business owners today really do care about their customers. I don’t mean the level of ‘care’ you might have for a family member or best friend, but I’d like to share with…

Customer Who? Lamb Who

On July 6, 2017, Posted by , in Uncategorized, With No Comments

[vc_row][vc_column width=”1/1″][vc_column_text] Today I’d like to share a recipe from my new book on marketing – GET YOUR MARKETING COOKING will be available very soon as prime photography is now complete and editing is well underway. The recipe is called Lamb Who? – I’m not sure why it is named…

Subtle Flavours are all you need!

On July 6, 2017, Posted by , in Uncategorized, With No Comments

[vc_row][vc_column width=”1/1″][vc_column_text] I don’t know if you’ve noticed in the last decade or so, but advertising and marketing seems to be getting louder and louder. NOTICE ME, BUY FROM ME!!!! Imagine you’re in a noisy crowd and you are trying to talk to a friend. You might need to shout…

5 signs you are wasting your marketing dollars

On July 3, 2017, Posted by , in Uncategorized, With No Comments

[vc_row][vc_column width=”1/1″][vc_column_text] There is plenty written on how to know if your marketing is working, but how do you know if you are wasting marketing dollars. And wouldn’t it be nice to know this before you spent it!! I might be a bit brutal in this article, so apologies in…

Get your marketing cooking!

On July 3, 2017, Posted by , in Uncategorized, With No Comments

[vc_row][vc_column width=”1/1″][vc_column_text] Two of my many passions in life are cooking and marketing. I am combining these two in my new book – currently in development – “Get your marketing cooking” In the book, I use many analogies about cooking to explain the strategic marketing process to business owners and…

Considering Self Publishing a book?

On July 3, 2017, Posted by , in Uncategorized, With No Comments

[vc_row][vc_column width=”1/1″][vc_column_text] 7 Tips and Tools from someone who’s done it. A friend asked me how I went about writing and publishing my own book. So I put some thoughts together for them. Here they are reproduced for the reader. I hope they are a useful guide for you. If…

Blue Frog Marketing and Silver & Wise in Sydney

On July 3, 2017, Posted by , in Uncategorized, With No Comments

[vc_row][vc_column width=”1/1″][vc_column_text] This week, we officially launched our Sydney expansion for both Blue Frog Marketing and Silver & Wise in Sydney. Our Sydney connection goes back a long way. In fact, 10 years before Blue Frog was launched. Nicole and I first decided on Blue Frog as the name of…

Estimation of Effort in Marketing

On June 30, 2017, Posted by , in Blog, With No Comments

[vc_row][vc_column width=”1/1″][vc_column_text] One of the recurring themes we see in dealing with SME(small to medium enterprise) business owners is they almost always underestimate how much effort i requires to develop an effective marketing strategy for your business. Sometimes it is driven by Ego – “my product or service is just…

7 things to consider when launching a new product or service

On June 30, 2017, Posted by , in Blog, With No Comments

[vc_row][vc_column width=”1/1″][vc_column_text] Over the past few years, Blue Frog Marketing has helped commercialise a number of new product and brand concepts. Over this period, we have learned that a few key factors will markedly influence the success of any new concept launched into the market. We have developed a 7 step…