Subtle Flavours are all you need!

I don’t know if you’ve noticed in the last decade or so, but advertising and marketing seems to be getting louder and louder. NOTICE ME, BUY FROM ME!!!! Imagine you’re in a noisy crowd and you are trying to talk...
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5 signs you are wasting your marketing dollars

There is plenty written on how to know if your marketing is working, but how do you know if you are wasting marketing dollars. And wouldn’t it be nice to know this before you spent it!! I might be a...
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Get your marketing cooking!

Two of my many passions in life are cooking and marketing. I am combining these two in my new book – currently in development – “Get your marketing cooking” In the book, I use many analogies about cooking to explain...
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Considering Self Publishing a book?

7 Tips and Tools from someone who’s done it. A friend asked me how I went about writing and publishing my own book. So I put some thoughts together for them. Here they are reproduced for the reader. I hope...
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Blue Frog Marketing and Silver & Wise in Sydney

This week, we officially launched our Sydney expansion for both Blue Frog Marketing and Silver & Wise in Sydney. Our Sydney connection goes back a long way. In fact, 10 years before Blue Frog was launched. Nicole and I first...
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Estimation of Effort in Marketing

One of the recurring themes we see in dealing with SME(small to medium enterprise) business owners is they almost always underestimate how much effort i requires to develop an effective marketing strategy for your business. Sometimes it is driven by...
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7 things to consider when launching a new product or service

Over the past few years, Blue Frog Marketing has helped commercialise a number of new product and brand concepts. Over this period, we have learned that a few key factors will markedly influence the success of any new concept launched...
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Pick a fight you can win

(or why strategy is critical for business success) Very few businesses have unlimited resources – time, money or for that matter patience of the owner. Most market segments in today’s economy are highly competitive. It’s rare to find markets with...
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Want a better marketing plan?

It’s long been our goal to democratise marketing. If you look at a dictionary on the meaning of this word, one unknown definition is to make accessible to everyone. We want all SME(small to medium enterprise) business owners to have...
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The great marketing confusion

Did you know that nearly 40% of all SME(small to medium enterprise) business owners consider marketing, and more specifically, getting new customers as their #1 business challenge We’ve surveyed over 10,000 business owners in the last 5 years, and the...
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