Different meals on a table

Technology for Grown Up Business Owners

Technology that will suit the refined tastes of Grown Up Business Owners #Recipeforsuccess If you’ve read my latest book – Get your Marketing Cooking – you’ll know how much I love cooking. So I’m delighted to share this article, which…

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RAPID Marketing

RAPID Marketing Model and its importance to YOUR Business.

Here are some pointers on how important our RAPID Marketing Model and how it gives impact and value to your business. RESEARCH The purpose of research is to understand. It’s very difficult to make the right marketing decision if you...
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Marketing is not an optional extra!

We understand, we really do. Most business owners are either confused about their marketing or downright sick and tired of marketing that doesn’t work. In many cases they just give up on the idea of ‘marketing’ and then offer the...
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Do you believe in marketing?

I believe that in every business there lies the perfect marketing position to help that business prosper without limits. I believe that with a little effort and some smart strategy every business can virtually guarantee it’s future. I believe this...
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The good, bad and ugly of marketing advice

Over the last few years, we’ve been having a few conversations with business owners about marketing. Well maybe a little more than a few. Ok, over 10,000 conversations. Not all face to face mind you. Not enough hours in the...
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Reconnect with your customers

Are you like many, many business owners in Australia? Are you challenged by finding new customers? Our benchmarks say up to 40% of all business owners in Australia consider this to be their number #1 challenge in business. It isn’t...
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What has the Panama Canal got to do with Marketing?

If you’ve ever headed through a canal system, you have seen the locks that variously raise or lower the boat or ship you are on, so you can pass between two bodies of water that are at different elevations. Well...
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Marketing Decision Pathway

Many of you will know about our R.A.P.I.D Marketing Model. We’ve been using this simple five step model to plan, implement and measure better marketing strategies for our clients since 2001. And I’ve presented the model to over 10,000 business...
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Do you really care about your customers?

It is an interesting question isn’t it? And to be honest I’m not sure that all business owners today really do care about their customers. I don’t mean the level of ‘care’ you might have for a family member or...
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Customer Who? Lamb Who

Today I’d like to share a recipe from my new book on marketing – GET YOUR MARKETING COOKING will be available very soon as prime photography is now complete and editing is well underway. The recipe is called Lamb Who?...
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