Author Archives : Hunter Leonard

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Keeping an eye on the horizon

On September 25, 2018, Posted by , in Uncategorized, With No Comments

The world is changing faster than ever before and every market and every business in the world is under threat from these changes. Yes, they bring opportunity for all as well, which is exciting. But most business owners are poorly prepared for what is coming, because they don’t have an…

The Minimalist Business

On September 25, 2018, Posted by , in Uncategorized, With No Comments

I’ve been reading and watching a lot about minimalist lifestyles recently. I find this concept very appealing – casting off the excess – and only having what you actually really need for an enjoyable life. I certainly enjoy things, my musical instruments, my tin toy collections, cook books and so…

The rise of selfie marketing

On July 11, 2018, Posted by , in Uncategorized, With No Comments

In the last 15 years since the launch of social media sites like Facebook and Instagram we’ve seen an increasingly self centred wave of communication on the internet. From selfies in the mirror, to self serving ‘I’ve got a secret’ information marketing to the tsunami of billions of posts, tweets,…

Technology for Grown Up Business Owners

On October 26, 2017, Posted by , in Uncategorized, tags , , , With No Comments

Technology that will suit the refined tastes of Grown Up Business Owners #Recipeforsuccess If you’ve read my latest book – Get your Marketing Cooking – you’ll know how much I love cooking. So I’m delighted to share this article, which is my recipe for success for using tech in your…

RAPID Marketing Model and its importance to YOUR Business.

On August 7, 2017, Posted by , in Uncategorized, With No Comments

Here are some pointers on how important our RAPID Marketing Model and how it gives impact and value to your business. RESEARCH The purpose of research is to understand. It’s very difficult to make the right marketing decision if you don’t understand your market or customers. When was the last…

Marketing is not an optional extra!

On July 6, 2017, Posted by , in Uncategorized, With No Comments

We understand, we really do. Most business owners are either confused about their marketing or downright sick and tired of marketing that doesn’t work. In many cases they just give up on the idea of ‘marketing’ and then offer the excuse that they ‘don’t have time’. I was talking to…

Do you believe in marketing?

On July 6, 2017, Posted by , in Uncategorized, With No Comments

I believe that in every business there lies the perfect marketing position to help that business prosper without limits. I believe that with a little effort and some smart strategy every business can virtually guarantee it’s future. I believe this is true of any business, irrespective of economic conditions. I’ve…

The good, bad and ugly of marketing advice

On July 6, 2017, Posted by , in Uncategorized, With No Comments

[vc_row][vc_column width=”1/1″][vc_column_text] Over the last few years, we’ve been having a few conversations with business owners about marketing. Well maybe a little more than a few. Ok, over 10,000 conversations. Not all face to face mind you. Not enough hours in the day. But I have personally spoken with hundreds…

Reconnect with your customers

On July 6, 2017, Posted by , in Uncategorized, With No Comments

[vc_row][vc_column width=”1/1″][vc_column_text] Are you like many, many business owners in Australia? Are you challenged by finding new customers? Our benchmarks say up to 40% of all business owners in Australia consider this to be their number #1 challenge in business. It isn’t cashflow or HR problems or anything else that…

What has the Panama Canal got to do with Marketing?

On July 6, 2017, Posted by , in Uncategorized, With No Comments

[vc_row][vc_column width=”1/1″][vc_column_text] If you’ve ever headed through a canal system, you have seen the locks that variously raise or lower the boat or ship you are on, so you can pass between two bodies of water that are at different elevations. Well I’d like you to imagine your business is…