Our History

Home  >>  Our Purpose  >>  Our History

Founded – 2001

BlueFrog Marketing is founded by Hunter & Nicole Leonard. Their first office was a corner of the dining room in their house in East Brighton. Their first client agreement with Smorgon Rural was drawn up on a napkin.

First Award -2002

Won National AMI Award for Excellence in Marketing Communications for their work on the Cyclone Fencing marketing campaign.

Won Two AMI National Awards – 2005

Nicole’s work on Melbourne Brick won both the branding and the Best Medium SME National Marketing Awards for our work on the ‘More Pavers than you can poke a brick at’ Campaign.

Expanding – 2005

First permanent employee joins Hunter & Nicole at BlueFrog Marketing.

Our first grown up office – 2007

We moved into first office away from home in 2007 – just up the road at 19A Carpenter St. Hunter hired a huge painting machine and painted every surface of the old computer shop office, even putting down artificial grass in the kitchen over the old tiles that couldn’t be removed.

We published our first book – 2009

After touring Australia with NAB BUSINESS IN 2009, Hunter worked hard to complete our first marketing book aimed at SME business owners. We engaged Katie Mac publicity and received press, radio and tv coverage across Australia.

Expanding Again – 2010

With the commencement of our lead generation services for Bluescope we lost our boardroom, and needed to find bigger premises. Consider ourselves hugely lucky to find 250 metres of space in Bay St for similar price to our existing 120 metre office in Carpenter St. After a massive fit out we moved in October 2010.

RAPID Marketing Centre launch – 2011

After years of building a workable model of marketing, securing growth for dozens of clients, and publishing a book on marketing. Then after another 1000 hours or so of writing content, we launched our first custom RAPID MARKETING CENTRE for a client and 150 of their contracted sales team. Since then, feedback has been exceptional and more versions are in development for further clients in retail, industrial, B2B and B2C.

Lead Generation Team Officially Launched – 2011

Although we’ve actually been generating leads for clients since 2008, we’ve now officially launched our lead generation team. We have a Lead Generation Manager and we have the capacity to do in excess of 1000 hours of outbound B2B telemarketing, research and lead generation. We’re already working on campaigns for several clients in the manufacturing and financial services industries with lots of interest in this new service from the team at BlueFrog.

10 Year Anniversary – 2011

In Feb 2011, we invited past and present clients to celebrate our 10th Anniversary (where did the time go?) and the launch of our new BlueFrog Marketing branding. We also inducted two of our first and favourite clients – Paul and Lige from Smorgon Rural/Bluescope and Matt Curtain from Melbourne Brick as Honorary Froggers.

Refocus on Core DNA of Strategy – 2014

In late 2014, we decided to downsize the business in terms of full time employees and outsource all the tactical marketing functions such as graphic design, online marketing and lead generation. In the process we refocussed on our core DNA of great marketing strategy. Meanwhile, we helped three former staff start their own businesses which was a nice side benefit to see them take advantage of the opportunity to go out on their own.

We now work with a select group of clients providing strategic planning in marketing, board level advice, mentoring to business owners and continue our passion for passing on DIY marketing advice for small business owners.

New Business Model – 2016

Our first licensed strategic advisor – Christopher Mooney – joined the team, covering the NSW and QLD territories, Chris immediately began his own business and delivered our services to Resilium AR’s under license. Chris is the first of our ‘mature age’ advisors representing our commitment to helping mature age Aussies start their own business.

New Offices, New Look – 2017

In early 2017, we moved into new premises in Cheltenham, and further┬árefocused our strategic advisory services. Our team expanded to two strategic advisors – one Northern – Christopher Mooney covering clients in NSW and QLD, and Ashley Hayden covering clients in Vic and SA. Hunter also published his latest book – Get your marketing Cooking based on a highly successful seminar presentation of the same name. Hunter’s alter ego – The Marketing Chef also saw a debut.

New State – 2018

For a short 12 month adventure, we’re now operating our national HQ from Sydney whilst we
and our advisors service clients Nationally.