Monthly Archives : July 2017

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Marketing is not an optional extra!

On July 6, 2017, Posted by , in Uncategorized, With No Comments

We understand, we really do. Most business owners are either confused about their marketing or downright sick and tired of marketing that doesn’t work. In many cases they just give up on the idea of ‘marketing’ and then offer the excuse that they ‘don’t have time’. I was talking to…

Do you believe in marketing?

On July 6, 2017, Posted by , in Uncategorized, With No Comments

I believe that in every business there lies the perfect marketing position to help that business prosper without limits. I believe that with a little effort and some smart strategy every business can virtually guarantee it’s future. I believe this is true of any business, irrespective of economic conditions. I’ve…

The good, bad and ugly of marketing advice

On July 6, 2017, Posted by , in Uncategorized, With No Comments

[vc_row][vc_column width=”1/1″][vc_column_text] Over the last few years, we’ve been having a few conversations with business owners about marketing. Well maybe a little more than a few. Ok, over 10,000 conversations. Not all face to face mind you. Not enough hours in the day. But I have personally spoken with hundreds…

Reconnect with your customers

On July 6, 2017, Posted by , in Uncategorized, With No Comments

[vc_row][vc_column width=”1/1″][vc_column_text] Are you like many, many business owners in Australia? Are you challenged by finding new customers? Our benchmarks say up to 40% of all business owners in Australia consider this to be their number #1 challenge in business. It isn’t cashflow or HR problems or anything else that…

What has the Panama Canal got to do with Marketing?

On July 6, 2017, Posted by , in Uncategorized, With No Comments

[vc_row][vc_column width=”1/1″][vc_column_text] If you’ve ever headed through a canal system, you have seen the locks that variously raise or lower the boat or ship you are on, so you can pass between two bodies of water that are at different elevations. Well I’d like you to imagine your business is…

Marketing Decision Pathway

On July 6, 2017, Posted by , in Uncategorized, With No Comments

[vc_row][vc_column width=”1/1″][vc_column_text] Many of you will know about our R.A.P.I.D Marketing Model. We’ve been using this simple five step model to plan, implement and measure better marketing strategies for our clients since 2001. And I’ve presented the model to over 10,000 business owners around Australia and New Zealand. It’s been…

Do you really care about your customers?

On July 6, 2017, Posted by , in Uncategorized, With No Comments

[vc_row][vc_column width=”1/1″][vc_column_text] It is an interesting question isn’t it? And to be honest I’m not sure that all business owners today really do care about their customers. I don’t mean the level of ‘care’ you might have for a family member or best friend, but I’d like to share with…

Customer Who? Lamb Who

On July 6, 2017, Posted by , in Uncategorized, With No Comments

[vc_row][vc_column width=”1/1″][vc_column_text] Today I’d like to share a recipe from my new book on marketing – GET YOUR MARKETING COOKING will be available very soon as prime photography is now complete and editing is well underway. The recipe is called Lamb Who? – I’m not sure why it is named…

Subtle Flavours are all you need!

On July 6, 2017, Posted by , in Uncategorized, With No Comments

[vc_row][vc_column width=”1/1″][vc_column_text] I don’t know if you’ve noticed in the last decade or so, but advertising and marketing seems to be getting louder and louder. NOTICE ME, BUY FROM ME!!!! Imagine you’re in a noisy crowd and you are trying to talk to a friend. You might need to shout…

5 signs you are wasting your marketing dollars

On July 3, 2017, Posted by , in Uncategorized, With No Comments

[vc_row][vc_column width=”1/1″][vc_column_text] There is plenty written on how to know if your marketing is working, but how do you know if you are wasting marketing dollars. And wouldn’t it be nice to know this before you spent it!! I might be a bit brutal in this article, so apologies in…