Monthly Archives : June 2017

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On Trains and Marketing

On June 30, 2017, Posted by , in Blog, With No Comments

[vc_row][vc_column width=”1/1″][vc_column_text] Today I’m doing something a little different. I’m waiting at the Southern Cross Station in Melbourne. It’s a beautiful early autumn day – blue skies and sunshine. It’s 8.15am and I’ve just boarded the XPT to Sydney, arriving sometime this before 8.00pm this evening. During the day, I’ll…

7 Mistakes SME Owners make in their Marketing

On June 30, 2017, Posted by , in Blog, With No Comments

[vc_row][vc_column width=”1/1″][vc_column_text] In this short article, I examine the key mistakes we’ve found in over 15 years of consulting and present the solutions to each for the SME business owner out there. Hoping it will help you sort your marketing struggles… 1. Research – they don’t do it In our…

The decline of responsibility

On June 30, 2017, Posted by , in Blog, With No Comments

[vc_row][vc_column width=”1/1″][vc_column_text] Let’s make something perfectly clear – if you run a business that sells products or services – you ARE responsible for them, and any and all communication from your company into the market, quality of the product, delivering on promises – everything. It’s a recurring theme in the…

What has CLEAN got to do with MARKETING?

On June 30, 2017, Posted by , in Blog, With No Comments

[vc_row][vc_column width=”1/1″][vc_column_text] Interesting question. A couple of years ago, I was invited to help a prospect with their marketing plan. They were in the manufacturing industry, based in an industrial area in outer Melbourne. The owners were interested in how they could grow a business which was a couple of decades…

Hello! G’day!

On June 30, 2017, Posted by , in Blog, With No Comments

[vc_row][vc_column width=”1/1″][vc_column_text] I was recording a series of videos for my Marketing System the other day – the purpose being to introduce various parts of the RAPID Marketing Model that we use in our consultancy. After recording 6 videos in 45 minutes or so, the videographer paid me a compliment…

Is there a Magic Bullet for Marketing my business?

On June 30, 2017, Posted by , in Blog, With No Comments

[vc_row][vc_column width=”1/1″][vc_column_text] Short answer – NO. That could have been the shortest blog I’ve ever written. But I’m not going to stop there, because I thought that would be mean. By the way, I found images of paint ball bullets – safe and fun – although I’m told they can…

Ethics – the great downfall of business

On June 30, 2017, Posted by , in Blog, With No Comments

[vc_row][vc_column width=”1/1″][vc_column_text] In recent weeks, we heard the astounding news that VW had been deliberately circumventing emissions standards using technology. They hid it from the world, and we found out. Now they’ll pay a much higher price than if they’d invested in meeting the standards in the first place. It’s…

Contexualise your Communication

On June 30, 2017, Posted by , in Blog, With No Comments

[vc_row][vc_column width=”1/1″][vc_column_text] I was driving up King St the other day, and there was this billboard. Not only couldn’t I work out what the brand was, but I couldn’t read the message – not the headline, not the subhead. Couldn’t work out what the image was – in short, I…

Take a good hard look at yourself FIFA

On June 30, 2017, Posted by , in Blog, With No Comments

[vc_row][vc_column width=”1/1″][vc_column_text] What we get out of life, is directly proportional to what we put into it. Never changes, never will. The alleged issues with key personnel in FIFA this week serve to remind us of the above rule. If you want to be successful in life, if you want…

Service – simple and friendly

On June 27, 2017, Posted by , in Blog, With No Comments

[vc_row][vc_column width=”1/1″][vc_column_text] I just recently returned from a family holiday to the North Island of New Zealand. Apart from being an awesome break, with some beautiful walks through natural bushland, hot water beaches, and some time with the family – one thing stood out about our Kiwi Neighbours – they…