Archive for June, 2017

Estimation of Effort in Marketing

One of the recurring themes we see in dealing with SME(small to medium enterprise) business owners is they almost always underestimate how much effort i requires to develop an effective marketing strategy for your business. Sometimes it is driven by...
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7 things to consider when launching a new product or service

Over the past few years, Blue Frog Marketing has helped commercialise a number of new product and brand concepts. Over this period, we have learned that a few key factors will markedly influence the success of any new concept launched...
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Pick a fight you can win

(or why strategy is critical for business success) Very few businesses have unlimited resources – time, money or for that matter patience of the owner. Most market segments in today’s economy are highly competitive. It’s rare to find markets with...
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Want a better marketing plan?

It’s long been our goal to democratise marketing. If you look at a dictionary on the meaning of this word, one unknown definition is to make accessible to everyone. We want all SME(small to medium enterprise) business owners to have...
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The great marketing confusion

Did you know that nearly 40% of all SME(small to medium enterprise) business owners consider marketing, and more specifically, getting new customers as their #1 business challenge We’ve surveyed over 10,000 business owners in the last 5 years, and the...
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Asking the right questions?

With the surveys of over 10,000 business owners under our belt, we have a pretty good idea what the most common marketing challenges are. For most businesses, getting new customers is the number #1 challenge they face. Along with cashflow...
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The Human Touch – Secret to Small Business Success.

Before you get worried, I’m not suggesting you go around touching all your clients, suppliers and staff. But I read an article about the Small Business Festival today, and an opening speech by comedian Glynn Nicholas – check it out...
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Bringing Organisation to Marketing

The biggest lightbulb moment I’ve had in my 25 years of marketing was identifying that 90% of the costs in marketing was in the tactics, but 90% of the ability to influence your return on investment is in the strategy –...
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365 days of action!

Imagine you decided to walk the Camino in Spain. Initially, the journey would seem huge – walking 40 kilometres a day for 40 days in a row! But break it down day by day, and then hour by hour and...
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The Small Business Skills Gap

For many years I’ve spoken about a skills gap with SME business owners in the area of marketing. In today’s post I want to examine this issue a little more closely and cover some key areas where SME business owners need...
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