Archive for February, 2016


Raising Dough – 21 Tips for Community Fundraising

Over the years, we’ve established a successful model of commercial/community partnerships for fundraising. This is not philanthropy – it is commercial arrangements at the community level. Anyone who has ever tried to raise money in community clubs will know it’s…

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Satisfaction doesn’t mean referrals

The image above is one of my favourite Melbourne locations for coffee, and italian food. An institution in Melbourne since the 1960′s I tell everyone I know who visits Melbourne they must go there. And since Pelligrini’s haven’t changed their…

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Astounding Gaps in Marketing Strategy

Recently I had the opportunity to audit the marketing department of a company. Some time ago I developed a process for doing these audits, based on my RAPID Marketing Model that I’ve used for over 10 years in our consulting….

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Know your sweet spot

Every business has a sweet spot. That area of the market, type of customer, product range that contributes more to the success of the business than anywhere else. The old 80:20 is proven true again and again. It may be…

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Position yourself for Growth

If you want to play a sport well, you usually need to know exactly what position to put your body in to effect a good shot, a good move, or the perfect kick. In AFL a goal kicking forward is…

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The Death of Marketing

Marketing is dying. And it will soon be dead if urgent action isn’t taken by the marketer themselves. If death does come, in what form will that be? I’m sure most people will agree that marketing is first and foremost…

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Are you listening?

Perhaps the most underestimated skill on this planet today is listening. It possible you could say that we only really learn something when we listen. Whether it is quietly sitting in a forest listening to the birds, or on a…

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Marketing – what is it really?

Marketing as a word is probably one of the most misused, misunderstood and misleading terms ever invented. It has such a broad range of meanings to people, it has almost become unusable, because if you mention the word – there…

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NYE Resolutions for Small Business – 5 Marketing Tips

Over the festive season, many small business owners will be taking a well earned break, readying themselves for what they hope will be an even better 2016. Some will have encountered tough markets this year, others will be celebrating a…

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How to reduce waste in your marketing

I get as excited about identifying marketing that doesn’t work, as I do about marketing that does. If you want to build a sustainable business, you need a sustainable marketing system. In this case I don’t mean sustainable as in…

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