Yearly Archives : 2016

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Mentoring Packages

On October 21, 2016, Posted by , in Uncategorized, With No Comments

It’s long been our goal to democratise marketing. If you look at a dictionary on the meaning of this word, one unknown definition is to make accessible to everyone. We want all SME(small to medium enterprise) business owners to have access to high quality tools to plan, implement and measure…

Raising Dough – 21 Tips for Community Fundraising

On February 13, 2016, Posted by , in Uncategorized, With No Comments

Over the years, we’ve established a successful model of commercial/community partnerships for fundraising. This is not philanthropy – it is commercial arrangements at the community level. Anyone who has ever tried to raise money in community clubs will know it’s very hard. Asking people for sponsorship money – also not…

Satisfaction doesn’t mean referrals

On February 13, 2016, Posted by , in Uncategorized, With No Comments

The image above is one of my favourite Melbourne locations for coffee, and italian food. An institution in Melbourne since the 1960’s I tell everyone I know who visits Melbourne they must go there. And since Pelligrini’s haven’t changed their menu since the 1960’s they must be doing something right….

Astounding Gaps in Marketing Strategy

On February 13, 2016, Posted by , in Uncategorized, With No Comments

Recently I had the opportunity to audit the marketing department of a company. Some time ago I developed a process for doing these audits, based on my RAPID Marketing Model that I’ve used for over 10 years in our consulting. I’m not going to mention names, to protect the guilty!…

Know your sweet spot

On February 13, 2016, Posted by , in Uncategorized, With No Comments

Every business has a sweet spot. That area of the market, type of customer, product range that contributes more to the success of the business than anywhere else. The old 80:20 is proven true again and again. It may be 70:30 or 90:10, but invariably it seems to be so….

Position yourself for Growth

On February 13, 2016, Posted by , in Uncategorized, With No Comments

If you want to play a sport well, you usually need to know exactly what position to put your body in to effect a good shot, a good move, or the perfect kick. In AFL a goal kicking forward is concerned with the angle he has to kick, when and…

The Death of Marketing

On February 13, 2016, Posted by , in Uncategorized, With No Comments

Marketing is dying. And it will soon be dead if urgent action isn’t taken by the marketer themselves. If death does come, in what form will that be? I’m sure most people will agree that marketing is first and foremost a strategic process – no matter what definition you subscribe…

Are you listening?

On February 13, 2016, Posted by , in Uncategorized, With No Comments

Perhaps the most underestimated skill on this planet today is listening. It possible you could say that we only really learn something when we listen. Whether it is quietly sitting in a forest listening to the birds, or on a beach listening to the waves break, or listening to a…

Marketing – what is it really?

On February 13, 2016, Posted by , in Uncategorized, With No Comments

Marketing as a word is probably one of the most misused, misunderstood and misleading terms ever invented. It has such a broad range of meanings to people, it has almost become unusable, because if you mention the word – there is so much room for the other person to be…

NYE Resolutions for Small Business – 5 Marketing Tips

On February 13, 2016, Posted by , in Uncategorized, With No Comments

Over the festive season, many small business owners will be taking a well earned break, readying themselves for what they hope will be an even better 2016. Some will have encountered tough markets this year, others will be celebrating a big year of growth, and for some it will be…