Archive for January, 2015

Stop assuming, start asking

In the past few years, we’ve benchmarked close to 1000 small businesses in regards to their marketing effort. To be fair, most small businesses owners were never taught marketing, but it’s still an interesting finding to see that less than…

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Quick tips for marketing

I’ve been working in sales and marketing for over 25 years, and I think by now it’s fair to say I consider myself a professional in marketing strategy. It’s interesting how often people will say to me, would you mind…

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Is your marketing a money pit?

There was a fun movie in the mid 1980′s with Tom Hanks and Shelley Long – called the Money Pit – they’d bought a house and with every turn they found more things wrong that they had to spend money…

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Resisting the dark side of marketing

I’ve been a professional marketer for the best part of 25 years now, first in the pharmaceutical industry working on brands for osteoporosis, glaucoma and high blood pressure. And then with one of the world’s largest healthcare agencies with brands…

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What does a referral mean to you?

I’ve recently completed a couple of annual customer surveys for our clients – one in the financial services industry and another in the building market. In both cases, our clients received outstanding feedback from their customers on their products &…

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Communicate or Die

Over the past 15 years, we have surveyed hundreds of thousands of business owners on behalf of our clients, and in our own benchmarking. In fact Blue Frog Marketing has one of the largest every benchmarks of business owners and…

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