Monthly Archives : January 2015

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Stop assuming, start asking

On January 28, 2015, Posted by , in Uncategorized, With No Comments

In the past few years, we’ve benchmarked close to 1000 small businesses in regards to their marketing effort. To be fair, most small businesses owners were never taught marketing, but it’s still an interesting finding to see that less than 20% of them have asked their clients about needs, wants…

Quick tips for marketing

On January 28, 2015, Posted by , in Uncategorized, With No Comments

I’ve been working in sales and marketing for over 25 years, and I think by now it’s fair to say I consider myself a professional in marketing strategy. It’s interesting how often people will say to me, would you mind taking a quick look at my marketing and tell me…

Is your marketing a money pit?

On January 28, 2015, Posted by , in Uncategorized, With No Comments

There was a fun movie in the mid 1980’s with Tom Hanks and Shelley Long – called the Money Pit – they’d bought a house and with every turn they found more things wrong that they had to spend money on. Eventually the house just collapsed if I remember rightly….

Resisting the dark side of marketing

On January 28, 2015, Posted by , in Uncategorized, With No Comments

I’ve been a professional marketer for the best part of 25 years now, first in the pharmaceutical industry working on brands for osteoporosis, glaucoma and high blood pressure. And then with one of the world’s largest healthcare agencies with brands as diverse as milk, yoghurt and medical equipment. For the…

What does a referral mean to you?

On January 28, 2015, Posted by , in Uncategorized, With No Comments

I’ve recently completed a couple of annual customer surveys for our clients – one in the financial services industry and another in the building market. In both cases, our clients received outstanding feedback from their customers on their products & services, responsiveness to issues, professionalism, advice and product quality. It’s…

Communicate or Die

On January 28, 2015, Posted by , in Uncategorized, With No Comments

Over the past 15 years, we have surveyed hundreds of thousands of business owners on behalf of our clients, and in our own benchmarking. In fact Blue Frog Marketing has one of the largest every benchmarks of business owners and their marketing practices – with over 800 surveyed so far….