Archive for November, 2014

The Dreaded Asterisk

I thinking of writing a new book, simply titled *, or maybe ‘conditions apply’. The case of Coles being stung by the ACCC in the past few days for advertising ‘freshly baked bread’ despite the fact it was partly cooked…

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What business owners really need

I’ve noticed an interesting trend over the last couple of years amongst business owners, which I wanted to share with you. At Blue Frog Marketing, we run the outsourced marketing department functions for a wide variety of clients in the…

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The Reality of Service

I recently attended one of my client’s annual conference on the Gold Coast followed by a fantastic weekend reunion with my best mates from the rock band at School – we did a gig for around 100 people at a…

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